Bruce Stranaghan

I was born into the tire business.

My Dad started in 1953 in Trail BC. Then in1955 he started Ok Rubber Welders Kelowna BC (We’ve had some different names over the years.)

So I started pushing a broom in the shop when I was about 15 yrs old. In the 80’s left town to pursue other adventures. In 2007 returned home to Kelowna. Starting back I noticed a lot of things had changed in the industry but the economy was good – open the door customers were aplenty.

Then the infamous economic crash of 2008…

We just weren’t prepared ……..

I was not trained or educated in the business let alone how deal with the fallout. We had no customer database.  No fallback plan was ever created to connect with our customers. No Web page.

And the staff……. They were good but they weren’t my hires. 

How was I to lead???   Why would they follow me?

I didn’t know the direction to take or who to ask for help.

I was too new to the industry to have contacts.

The business model had changed so much the old guard here didn’t know what to do.

I had no support – no one to guide and show me how to operate a shop effectively and profitably.

I joined a group for a year to help me. The group was great but it was time-consuming and very costly. 

I knew my goals were pretty straight forward:

-Learn the business through financials.

-Create a working culture that the current staff could buy into and if not, replace them to create a synergy that worked.

-Try to Figure out a way to extract information from our database that we could use to connect with our current customers.

With Social Media still in its infancy, I needed to look for a new marketing approach.

Fast forward to 2019

I started to created “YourShopCoach.com” it’s what I needed/wanted back in those early days. 

It would have saved me time, money, stress, and headaches. (and heartaches)

This website is also evolving daily as the landscape of business is changing rapidly as you know.

I’m not here to tell you how to run your shop. This is designed to support you in your business operations. 

I’m sure my day-to-day issues of running a shop are the same as yours.

Keep up to date on the trends… Do they affect me? If yes how?

Keeping an eye on my KPIs ( Key Performances Indicators)

Keeping the culture that I created in tack and thriving.

How do I keep my staff?

If I don’t have the time to train the front counter people who can?  Downtime? Costs?

If I hire a new tire tech who’s training them? Who’s training the trainers?  

Then there’s Advertising/Marketing…Social Media…. What’s the budget?

If you have a situation you’ve not come across before, who can you turn to??

 I’m hoping YourShopCoach.com will be your go-to.

Budgets, Formulas, Online Sales Training for your staff, Marketing, all in one place.

It’s designed to not only help you, the shop owner or manager but help you help your staff.

Here is your support all in one spot.

Check us out! www.yourshopcoach.com

Thank You

Milene Fort-Pitre, CPA, CA, CFO

Getting her BA in Commerce was just the beginning. A fascination with financial reports, budgets, and forecasting — not to mention sales figures of all kinds — led Milène towards her CA designation.

Working in jobs at the highest levels of publishing, manufacturing, sales, and distribution only concentrated her interest further as she dove deep into problem-solving, often through the use of software and process implementation.

Milène is focused on finding better ways to improve cash flow through improved processes and the implementation of better technology.

Thanks to her role as a controller for a group of successful aftermarket tire and repair shops, she has developed a profit-based accounting system that delivers results in the form of saving time, money, and developing a robust profitable shop with a collaborative team approach.

She has mastered industry-specific Point of Sale and Shop Management software systems (such as Costar and Gemcar) to give owners the ability to regularly monitor their shop and labour performance, work to set goals with owners and embed in the software the appropriate parameters required to measure and achieve sales and gross profit targets.

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