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Sales Academy

Are salesmen born or are they made? In my time in the tire business, I never had a professional salesman come to me and ask me for a job. My personnel came from within. Most times, I promoted a tire tech and put him behind the front counter. So the answer to that age-old born …

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Tire Academy

This course was designed for the employee that knows nothing about tires. In my shop, I have a bookkeeper who has a great personality and has lots of business connections and is trusted in her community. Unfortunately, she doesn’t know anything about tires. In this course, they will learn about tire basics. What do all …

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