Are salesmen born or are they made? In my time in the tire business, I never had a professional salesman come to me and ask me for a job. My personnel came from within. Most times, I promoted a tire tech and put him behind the front counter.
So the answer to that age-old born or made question? In my shop … they were made. I took my years of experience, techniques from numerous master sales programs that I have participated in and customized them for our product. This course is for the individual in your shop with tire knowledge, but no background in sales. Here’s my proven Sales program.