marketing Expense

For this Focus number, we want to know what percent of total sales is spent on marketing .

Last month Your Shop had total sales of $50,000.

Total marketing expense was $2,500. (includes advertising specials and marketing discounts)

Definitions

Marketing expense : Any cost with the sole purpose of promoting the shop in some manner to potential or existing customers.

Total sales : Includes sales of all parts, shop supplies, labor, sublet, and tires.

The Focus number is 5%

The Goal is between 4.0% and 5.5%. (usually higher in remote locations. Lower in high traffic locations)

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