New Customer Percentage
The Focus number here is to know what percentage of customers were first-time customers. For example what percent of Work Orders were from customers who have never been to the shop last month.
Last month YOUR SHOP serviced 100 customers.
20 of those customers were new customers who had never been to the shop in the past.
20 – 1st Number – New Customers
100 – 2nd Number – Total Customers
Your Focus number is 20%
The Goal here is between 19% and 24% for a profitable shop.