S.M.A.R.T. Goals Template

What Does the SMART Acronym Stand For?

Specific – Measurable – Achievable – Relevant – Timely

S – Specific

When setting a goal, be specific about what you want to accomplish. 

SMART Goal Mistake: Not being Clear and defined enough. Too Vague.

Don’t say” I want to increase business” say something like “I want to increase sales of tire units by 10%. An easy way to start the process is ask yourself/team the popular ‘w’ questions:

  • Who in your team needs to be involved with setting/achieve the goal. 
  • What are you trying to accomplish (be detailed).
  • When is the time frame needed to accomplish this. You’ll be more detailed in the Time section below.
  • Where  Pinpoint the department that this will focus on.
  • Which hurdles will need to be discussed or requirements will be needed. This question can be beneficial in deciding if your goal is realistic. For example, if the goal is to expand and offer wheel alignments, but you’ve never done them before, that might be an issue. As a result, you may refine the specifics of the goal to be “Look into what it’s going to take to open an alignment department.”
  • Why this goal? The answer will likely be along the lines of creating more business for the company or maybe educating the staff to start a new service.

 What exactly will you accomplish? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

M – Measurable

What metrics are you going to use to determine if you meet the goal? 

SMART Goal Mistake: No KPIs

This makes a goal more tangible because it provides a way to measure progress. If it’s a promotion or goal that will take a few weeks/months to complete, then setting some markers along the way will give you the opportunity to re-evaluate and course-correct as needed.

How will you know when you have reached this goal? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

A – Achievable

This focuses on how important a goal is to you and what you can do to make it attainable and may require developing new skills and changing attitudes. 

SMART Goal Mistake: Unattainable Goals

The goal is meant to inspire motivation, not discouragement. Think about how to accomplish the goal and if you have the tools/skills needed. If you don’t possess those tools/skills now, you could have a discussion on what it would take to attain them.

 Is achieving this goal realistic with effort and commitment? Have you got the resources to achieve this goal? If not, how will you get them? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

R – Relevant

Relevance refers to focusing on something that makes sense with the broader business goals.

SMART Goal Mistake; Losing Sight of the Company

 For example, if the goal is to launch a new product/service, it should be something that’s in alignment with the overall shops’ objectives. Your team may be able to launch a new business service, but if your company is into the basic household consumer that is not expanding into the Business to Business market, then the goal wouldn’t be relevant.

Why is this goal significant to your business? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

T – Time Line

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed. 

SMART Goal Mistake: Not setting a realistic Time Frame

Providing a target date for the goals is imperative. Ask specific questions about the goal deadline and what can be accomplished within that time period. If the goal will take three months to complete, it’s useful to define what should be achieved at the markers you set for the project. Providing markers also creates a sense of urgency.

When will you achieve this goal? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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